It is estimated that most of our habitual thoughts and behaviors are determined by our very powerful subconscious mind. Think of your subconscious as the 90% of the iceberg below the water and your conscious mind as the 10% above. If your conscious mind decides on a course of action (i.e. weight loss), but your much more powerful and influential subconscious mind has beliefs which would be at odds with the goal of weight loss (i.e. you have to clean your plate because people in third world countries are starving, eating cookies helps you to feel loved because your grandma use to give you cookies as a kid, being overweight keeps you safe etc.) your subconscious will sabotage your well-intentioned efforts. However, if you can align your conscious intent with your subconscious beliefs and programming, then you will much more easily obtain any goal you set your mind to. That is why I so highly recommend MindMaster as a tool to literally reprogram your subconscious. I have had some great personal results with MindMaster which is a great use of technology to help you reach your goals in all areas of your life. The great thing about this product is that you are in complete control of the beliefs/ affirmations that you choose to install in your subconscious. Your brain gets positively programmed with empowering messages of your choosing any time you are on your computer which for many people is hours a day. Click on the resource link on the right side of my homepage to learn more and begin to move in the direction of achieving the goals you have set for yourself.